Sales Effectiveness Training-Thomas Gordon, Carl D. Zaiss

  • Title: Sales Effectiveness Training
  • Author: Thomas Gordon, Carl D. Zaiss
  • Released: 1993-10-01
  • Language:
  • Pages: 237
  • ISBN: 0525936769
  • ISBN13: 978-0525936763
  • ASIN: 0525936769


Review "Sales Effectiveness Training" examines the traditional paradigms of selling and explores a new synergistic paradigm, which reflects the changing role of the salesperson in facilitating the buyer's decision-making process. Readers will benefit from the analysis of this process, and the resulting partnerships with customers. -- Debbie Twadell, President, National Society of Sales Training Executives (1993)

This book provides excellent insights into how to win at the game of selling by forming partnerships with customers. Zaiss and Gordon provide a comprehensive look at the current environment and why the 'traditional' sales approach is outdated. This book is a must for successful sales teams of the 1990's and beyond. -- Tom Scott, VP, Sales, Toshiba, Computer Sales Division (1993)

About the Author Carl D. Zaiss is a consultant, speaker, and trainer for organizations all over the world. Dr. Thomas Gordon, founder of Gordon Training International, is the recipient of lifetime achievement awards from the American Psychological Foundation (1999) and the California Psychological Association (2000). He is the creator of Leader Effectiveness Training (L.E.T.) and the phenomenally successful Parent Effectiveness Training (P.E.T.). pdf